Google Launches Traditional Media Blog
Doug Caverly | Staff Writer
Pushes TV, Print, and Audio Ads
A lot of people don't participate in Google's TV, newspaper, and
radio advertising programs. Others aren't even aware they exist.
So Google has launched a new traditional media blog with the aim
of changing both these conditions.
Fair warning: the blog's name is reminiscent of something
pretend tough guys would say, or perhaps online daters who decide
to meet in real life. Still, as part of the first post on Let's
Take it Offline, Kate Pacher announced, "We've created this blog
as a place for you to turn for the latest in feature launches and
tips to help you run effective traditional media campaigns."
She then continued, "We'll also share recent industry findings,
which we think will be interesting and useful for both individuals
who are new to the offline advertising space as well as those of
you who have been advertising offline for a while."
Since we've seen some of Google's blogs get ignored for weeks and
even months, a key point will be how well Let's Take it Offline
sticks to those "latest" and "recent" guarantees. People are more
likely to give Google's traditional media programs a shot if they
don't seem like a small side project.
Google still has to overcome old giants in several industries,
though, and the economy isn't encouraging financial
experimentation.
Selasa, 15 Juli 2008
Senin, 30 Juni 2008
Minggu, 29 Juni 2008
Tips for Prescribing a Future for Your Business
Are you wondering what the future holds for your business? Whether you want to predict your future or prescribe an outcome of your choosing, you'll have plenty of company!
Throughout history, we humans have tried many ways to predict the future, from reading palms to stargazing. Today, we refer to these as descriptive methods when we attempt to describe objectively what the future will be or could be.
On the other hand, prescriptive methods focus on determining what the future should be. These techniques can help us clarify our preferences and values so we can create a vision of what we would like to see in our lives, businesses, or communities.
Once we understand what we would like the future to represent, we're better able to take the actions required to implement it. Ideally, that future will align with our passions, gifts, and what we (or our companies) can really be the best at doing. This article suggests a two-stage process for achieving that goal.
First, Identify Your "Hedgehog Concept"
So, what can you be the best in the world (or at least in your community) at doing? This thought-provoking reflection is one of many from Jim Collins' "Good to Great: Why Some Companies Make the Leap...and Others Don't."
Collins' team examined 1,435 companies to see which ones made substantial gains in profitability and sustained those improvements over 15 years or more. Since the 1970s, only 11 companies had risen from mediocrity to greatness and stayed there -- topping many other prosperous firms that lacked the same staying power.
Of eight characteristics these companies shared, all held an unshakable adherence to becoming the best in the world at whatever they did. Each company committed to doing only those things and nothing else. That sometimes meant dropping their core businesses to pursue other things at which they could become the best in the world.
Collins and his team coined the term "hedgehog concept" to reflect a single-minded determination and focus that, similar to that of the hedgehog animal, attempts to do only one thing really well, such as curl up and roll. A hedgehog concept actually represents the intersection of three areas:
1) What you're most passionate about
2) An understanding of what you could be the best at doing, and
3) A metric that drives your economic engine and helps you measure results.
Keep in mind that according to Collins, this concept is not a goal, strategy, or plan, but an understanding of what you can and can't be the best at doing. Until you develop your hedgehog concept, you won't know your true vision, mission, or purpose.
Next, Define Your "Business Success Criteria"
Do you have a crystal clear idea of the types of business undertakings that align with your gifts, talents, passions, and strengths? In that same context, have you thought about whether your business can be the very best in the world at doing those things?
If the answers are "yes," you are in an excellent position to choose the ventures that can give you the greatest satisfaction and results.
If you're not yet totally clear about the answers to these questions, developing a set of "business success criteria" can enable you to select worthwhile endeavors with much deeper insight, and thus set the conditions for successfully pursuing them. A hedgehog concept thereby represents part of the formula you can devise to identify and choose among your very best options.
Why is this so important? It's not uncommon for people to wander into businesses, projects, and professions opportunistically, which means that they often select the next available and convenient thing that comes along. At times, this may be necessary for financial reasons. But unless we understand our underlying success criteria, we might not recognize the options that truly fuel and inspire us -- those that are best suited to our passions and strengths.
Some of your criteria could be practical considerations, and others more lofty ideals. But all of your criteria will be essential to achieving balance, fulfillment, prosperity, and higher contribution in your life.
In conclusion, a set of carefully crafted success criteria fueled by a potent hedgehog concept provides an unbeatable strategic advantage, and an excellent direction-finder for prescribing your future!
Throughout history, we humans have tried many ways to predict the future, from reading palms to stargazing. Today, we refer to these as descriptive methods when we attempt to describe objectively what the future will be or could be.
On the other hand, prescriptive methods focus on determining what the future should be. These techniques can help us clarify our preferences and values so we can create a vision of what we would like to see in our lives, businesses, or communities.
Once we understand what we would like the future to represent, we're better able to take the actions required to implement it. Ideally, that future will align with our passions, gifts, and what we (or our companies) can really be the best at doing. This article suggests a two-stage process for achieving that goal.
First, Identify Your "Hedgehog Concept"
So, what can you be the best in the world (or at least in your community) at doing? This thought-provoking reflection is one of many from Jim Collins' "Good to Great: Why Some Companies Make the Leap...and Others Don't."
Collins' team examined 1,435 companies to see which ones made substantial gains in profitability and sustained those improvements over 15 years or more. Since the 1970s, only 11 companies had risen from mediocrity to greatness and stayed there -- topping many other prosperous firms that lacked the same staying power.
Of eight characteristics these companies shared, all held an unshakable adherence to becoming the best in the world at whatever they did. Each company committed to doing only those things and nothing else. That sometimes meant dropping their core businesses to pursue other things at which they could become the best in the world.
Collins and his team coined the term "hedgehog concept" to reflect a single-minded determination and focus that, similar to that of the hedgehog animal, attempts to do only one thing really well, such as curl up and roll. A hedgehog concept actually represents the intersection of three areas:
1) What you're most passionate about
2) An understanding of what you could be the best at doing, and
3) A metric that drives your economic engine and helps you measure results.
Keep in mind that according to Collins, this concept is not a goal, strategy, or plan, but an understanding of what you can and can't be the best at doing. Until you develop your hedgehog concept, you won't know your true vision, mission, or purpose.
Next, Define Your "Business Success Criteria"
Do you have a crystal clear idea of the types of business undertakings that align with your gifts, talents, passions, and strengths? In that same context, have you thought about whether your business can be the very best in the world at doing those things?
If the answers are "yes," you are in an excellent position to choose the ventures that can give you the greatest satisfaction and results.
If you're not yet totally clear about the answers to these questions, developing a set of "business success criteria" can enable you to select worthwhile endeavors with much deeper insight, and thus set the conditions for successfully pursuing them. A hedgehog concept thereby represents part of the formula you can devise to identify and choose among your very best options.
Why is this so important? It's not uncommon for people to wander into businesses, projects, and professions opportunistically, which means that they often select the next available and convenient thing that comes along. At times, this may be necessary for financial reasons. But unless we understand our underlying success criteria, we might not recognize the options that truly fuel and inspire us -- those that are best suited to our passions and strengths.
Some of your criteria could be practical considerations, and others more lofty ideals. But all of your criteria will be essential to achieving balance, fulfillment, prosperity, and higher contribution in your life.
In conclusion, a set of carefully crafted success criteria fueled by a potent hedgehog concept provides an unbeatable strategic advantage, and an excellent direction-finder for prescribing your future!
Senin, 23 Juni 2008
Affiliate Marketing-Finding a ClickBank Product To Promote
Make Money With Affiliate Marketing
This article is intended to help you make money as an affiliate. Please leave us comments, questions, or success stories so that we can improve this guide. Be sure to check out our other affiliate related guides on the lower part of this page.
If you have decided that Click bank is the best place to find a product to promote then you will be pleased to learn that the process from registration to promotion is a simple one. The first thing you need to do is create an account: you'll be pleased to discover this is free to affiliates. When registering at Click bank you first create a unique username which will later be used to identify you for Affiliate commissions. The details you submit are reasonably few but do include an address so your earnings can be sent to you. Within a few short minutes you will be registered and able to begin browsing the marketplace for products to promote.
Click bank's 'Marketplace' is the 'clearing house' where merchants' products are listed. It is split into nine main categories: Business to Business, Health & Fitness, Home & Family, Computing & Internet, Money & Employment, Marketing & Ads, Fun & Entertainment, Sports & Recreation, and Society & Culture. Each category is further split into smaller subcategories. If you are new to Click bank it is a good idea to first browse the main Marketplace categories, then 'dig down' into the subcategories of those areas which interest you. When you have a few products or topic areas you are interested in promoting then you should type the relevant keywords into the keyword search field to begin creating a list of potential products to look at further. When researching products, never make a decision until you have compared the product and its available sales material with its competitors so it is advisable to create a list of at least three or four similar or related products for the sake of comparison..
There are three 'levels' of search you can conduct with the Click bank keyword search function. When you type a keyword such as 'dog training', or 'learn Spanish', etc, into the keyword search field you can then set the 'Category' and 'Subcategory' fields either to search 'All' or search within one main category, or search within a subcategory of a main category. You can also choose to list the results in order of popularity, or graded according to a number of other statistical attributes. You can also decide how many results you wish to see on a page, from 10 to 50.
With each product listing in Click bank, or result of your search, there appears four numbers: one is a dollar amount, two are percentages, and the fourth is simply a score. You can order your search results on the page, in ascending or descending order according to the values of any of these figures. The first number on the left is a dollar amount and indicates how much, on average, an affiliate will earn per sale on that product; this is a 'balanced' figure and takes into account Click bank fees and customer refunds of the product. The second number tells you what the affiliate commission is, as a percentage value of the full price; this is usually between 50% and 75%. The third number is the percentage of Affiliate sales of the product compared to total sales of the product; this is usually quite high. The last figure tells you the 'gravity' of the product - which is an estimation of the popularity of the product, among Click bank affiliates, based upon sales.
The Click bank figures, which accompany product listings, are useful in helping to decide upon which product to promote but should not be the only factor. Click on the product listing title to view the sales page; as an affiliate your efforts will be to send people to an identical page and it's a good idea to read it through to see how effective it is. If you spend a lot of your time, and money, promoting this product it is necessary that the sales page is effective, otherwise your efforts will be wasted. In addition to being well written and attractive, a good sales page should have a title which draws the reader into the body of the text, it should include testimonials by satisfied customers, it should have a picture of the product and should also have pictures of any bonus offers, there should be bullet points outlining the features and benefits of the product and it should have a clear refund guarantee and an easy to find 'buy now' link or button. Statistically, 'long' sales pages are the most effective. If you know the market the product is targeted at then you should read the sales page over to decide if it is well targeted or not. Any work you do as an affiliate will rely upon the effectiveness of this page to 'close' the sale so it is worth spending a bit of time reviewing it, and its competitors, before making a decision.
After you have viewed a few products and sales pages and have decided upon a product to promote, you will now create your own personalized link which will open your personalized version of the sales page. This is the link you will place in all your promotions and will identify you as the affiliate to which any sales commission shall be paid: Click bank calls this 'a hoplink' and it is, simply, a hypertext link to the sales page which has your unique Click bank username added to it. The procedure is deceptively simple: below each product listing there is a link named 'create hoplink'. Click on this link and a new window will open in your browser. Type your Click bank username into the top field and click 'submit' and within a few seconds the window will refresh and give you two links. The first link is the web address of the product sales page with your Affiliate ID on it, the second is the same address formatted in html to create a text link.
You can now go ahead and begin marketing or promoting this product, and as many others as you wish. Your efforts will be rewarded whenever a visitor clicks on your link and buys a product from the sales page you send them to. All you need are the 'hoplink' from Click bank and your 'wits'.
This article is intended to help you make money as an affiliate. Please leave us comments, questions, or success stories so that we can improve this guide. Be sure to check out our other affiliate related guides on the lower part of this page.
If you have decided that Click bank is the best place to find a product to promote then you will be pleased to learn that the process from registration to promotion is a simple one. The first thing you need to do is create an account: you'll be pleased to discover this is free to affiliates. When registering at Click bank you first create a unique username which will later be used to identify you for Affiliate commissions. The details you submit are reasonably few but do include an address so your earnings can be sent to you. Within a few short minutes you will be registered and able to begin browsing the marketplace for products to promote.
Click bank's 'Marketplace' is the 'clearing house' where merchants' products are listed. It is split into nine main categories: Business to Business, Health & Fitness, Home & Family, Computing & Internet, Money & Employment, Marketing & Ads, Fun & Entertainment, Sports & Recreation, and Society & Culture. Each category is further split into smaller subcategories. If you are new to Click bank it is a good idea to first browse the main Marketplace categories, then 'dig down' into the subcategories of those areas which interest you. When you have a few products or topic areas you are interested in promoting then you should type the relevant keywords into the keyword search field to begin creating a list of potential products to look at further. When researching products, never make a decision until you have compared the product and its available sales material with its competitors so it is advisable to create a list of at least three or four similar or related products for the sake of comparison..
There are three 'levels' of search you can conduct with the Click bank keyword search function. When you type a keyword such as 'dog training', or 'learn Spanish', etc, into the keyword search field you can then set the 'Category' and 'Subcategory' fields either to search 'All' or search within one main category, or search within a subcategory of a main category. You can also choose to list the results in order of popularity, or graded according to a number of other statistical attributes. You can also decide how many results you wish to see on a page, from 10 to 50.
With each product listing in Click bank, or result of your search, there appears four numbers: one is a dollar amount, two are percentages, and the fourth is simply a score. You can order your search results on the page, in ascending or descending order according to the values of any of these figures. The first number on the left is a dollar amount and indicates how much, on average, an affiliate will earn per sale on that product; this is a 'balanced' figure and takes into account Click bank fees and customer refunds of the product. The second number tells you what the affiliate commission is, as a percentage value of the full price; this is usually between 50% and 75%. The third number is the percentage of Affiliate sales of the product compared to total sales of the product; this is usually quite high. The last figure tells you the 'gravity' of the product - which is an estimation of the popularity of the product, among Click bank affiliates, based upon sales.
The Click bank figures, which accompany product listings, are useful in helping to decide upon which product to promote but should not be the only factor. Click on the product listing title to view the sales page; as an affiliate your efforts will be to send people to an identical page and it's a good idea to read it through to see how effective it is. If you spend a lot of your time, and money, promoting this product it is necessary that the sales page is effective, otherwise your efforts will be wasted. In addition to being well written and attractive, a good sales page should have a title which draws the reader into the body of the text, it should include testimonials by satisfied customers, it should have a picture of the product and should also have pictures of any bonus offers, there should be bullet points outlining the features and benefits of the product and it should have a clear refund guarantee and an easy to find 'buy now' link or button. Statistically, 'long' sales pages are the most effective. If you know the market the product is targeted at then you should read the sales page over to decide if it is well targeted or not. Any work you do as an affiliate will rely upon the effectiveness of this page to 'close' the sale so it is worth spending a bit of time reviewing it, and its competitors, before making a decision.
After you have viewed a few products and sales pages and have decided upon a product to promote, you will now create your own personalized link which will open your personalized version of the sales page. This is the link you will place in all your promotions and will identify you as the affiliate to which any sales commission shall be paid: Click bank calls this 'a hoplink' and it is, simply, a hypertext link to the sales page which has your unique Click bank username added to it. The procedure is deceptively simple: below each product listing there is a link named 'create hoplink'. Click on this link and a new window will open in your browser. Type your Click bank username into the top field and click 'submit' and within a few seconds the window will refresh and give you two links. The first link is the web address of the product sales page with your Affiliate ID on it, the second is the same address formatted in html to create a text link.
You can now go ahead and begin marketing or promoting this product, and as many others as you wish. Your efforts will be rewarded whenever a visitor clicks on your link and buys a product from the sales page you send them to. All you need are the 'hoplink' from Click bank and your 'wits'.
Sabtu, 21 Juni 2008
SEMANGAT PANTANG MENYERAH
Menengok sepak terjang kesebelasan TURKI dan RUSIA yang memberikan tontonan sepak bola dengan semangat tinggi,pantang menyerah tak kenal putus asa sampai peluit tanda pertandingan berakhir benar-benar membuat saya termotivasi untuk belajar di internet dengan semangat tinggi.Belajar,Belajar,Belajar sampai bisa dan sukses,Amin.
Siapa yang berani bertaruh atau menyangka bahwa kesebelasan Turki dan Rusia bisa sampai semifinal dan tak menutup kemungkinan mereka akan bertemu di partai puncak.Kebanyakan orang akan menjagokan kesebelasan-kesebelasan yang mempunyai tradisi sepak bola yang bagus,seperti Italia,Jerman ,Belanda,Prancis dan lain-lain.
Dengan semangat pantang menyerah saya yakin suatu saat nanti kita akan juga berhasil di bisnis internet,amin…amin…amin.Tapi kita juga harus membekali diri kita dengan skill dan pemahaman di internet bisnis dengan bantuan teman- teman yang sukses di bisnis internet :D :D :D.
Tetap focus untuk bisa memahami bisnis internet dan sebagainnya step by step.
SUKSES UNTUK KITA SEMUA.
Siapa yang berani bertaruh atau menyangka bahwa kesebelasan Turki dan Rusia bisa sampai semifinal dan tak menutup kemungkinan mereka akan bertemu di partai puncak.Kebanyakan orang akan menjagokan kesebelasan-kesebelasan yang mempunyai tradisi sepak bola yang bagus,seperti Italia,Jerman ,Belanda,Prancis dan lain-lain.
Dengan semangat pantang menyerah saya yakin suatu saat nanti kita akan juga berhasil di bisnis internet,amin…amin…amin.Tapi kita juga harus membekali diri kita dengan skill dan pemahaman di internet bisnis dengan bantuan teman- teman yang sukses di bisnis internet :D :D :D.
Tetap focus untuk bisa memahami bisnis internet dan sebagainnya step by step.
SUKSES UNTUK KITA SEMUA.
Senin, 16 Juni 2008
How It Will Be Working From Home
What is the best work based from home job for you is entirely a personal and professional decision. It is a big step from being employed to working for yourself, so plan as far ahead as possible and think about the effects on all areas of your life to prepare yourself, before you leave your job. Whether you own a full-time, home-based business or your job allows you to occasionally work from the comfort of your home, there are many things that can distract you from getting your work done.
Before you up and quit your day job, you need to look at many different things that can and will affect your ability to work from home. If you work at a job that stresses your back--medical work, warehousing, mechanical occupations, and garbage collection are top contenders. You may need to do more than just practice good lifting technique. Another area of consideration when trying to determine the best work based from home job for you is whether you are a “creative” person or a more business-minded person.
At the other extreme, those who are working at home for the first time, may be tempted to relax all day long, watch television, go to the local pub or whatever it is they like to do, and never actually settle down to any work. For those who have a daily grind of commuting to their job, sometimes long distances and for an hour, two hours or even more, the thought of working at home may seem like a dream.
If I manage to achieve the same success working from home during the day as I have over the last year working a few hours here and there in my spare time I’ll be well on my way to becoming a full time home business entrepreneur. Should I decide to do this I’ll be taking the huge step from working on my business in my spare time to earn some extra money, to working half the week for myself. With action I mean the following, be willing to invest some of the money you have earned working for a boss.
Wouldn't you love to be one of those people on the other end of the line providing that information, working at home being your own boss, starting every day with checking your bank statements just to notice that you've made another heap of money while you where sleeping. It is always good to know the experiences that other people have had with the business opportunity that you are researching. Many people facing the threat of being laid off do not have a clear, transferable set of skills that they can use in their own business.
Before you up and quit your day job, you need to look at many different things that can and will affect your ability to work from home. If you work at a job that stresses your back--medical work, warehousing, mechanical occupations, and garbage collection are top contenders. You may need to do more than just practice good lifting technique. Another area of consideration when trying to determine the best work based from home job for you is whether you are a “creative” person or a more business-minded person.
At the other extreme, those who are working at home for the first time, may be tempted to relax all day long, watch television, go to the local pub or whatever it is they like to do, and never actually settle down to any work. For those who have a daily grind of commuting to their job, sometimes long distances and for an hour, two hours or even more, the thought of working at home may seem like a dream.
If I manage to achieve the same success working from home during the day as I have over the last year working a few hours here and there in my spare time I’ll be well on my way to becoming a full time home business entrepreneur. Should I decide to do this I’ll be taking the huge step from working on my business in my spare time to earn some extra money, to working half the week for myself. With action I mean the following, be willing to invest some of the money you have earned working for a boss.
Wouldn't you love to be one of those people on the other end of the line providing that information, working at home being your own boss, starting every day with checking your bank statements just to notice that you've made another heap of money while you where sleeping. It is always good to know the experiences that other people have had with the business opportunity that you are researching. Many people facing the threat of being laid off do not have a clear, transferable set of skills that they can use in their own business.
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