Google Launches Traditional Media Blog- WebProNews

Google Launches Traditional Media Blog
Doug Caverly | Staff Writer

Pushes TV, Print, and Audio Ads

A lot of people don't participate in Google's TV, newspaper, and
radio advertising programs. Others aren't even aware they exist.
So Google has launched a new traditional media blog with the aim
of changing both these conditions.

Fair warning: the blog's name is reminiscent of something
pretend tough guys would say, or perhaps online daters who decide
to meet in real life. Still, as part of the first post on Let's
Take it Offline, Kate Pacher announced, "We've created this blog
as a place for you to turn for the latest in feature launches and
tips to help you run effective traditional media campaigns."

She then continued, "We'll also share recent industry findings,
which we think will be interesting and useful for both individuals
who are new to the offline advertising space as well as those of
you who have been advertising offline for a while."

Since we've seen some of Google's blogs get ignored for weeks and
even months, a key point will be how well Let's Take it Offline
sticks to those "latest" and "recent" guarantees. People are more
likely to give Google's traditional media programs a shot if they
don't seem like a small side project.

Google still has to overcome old giants in several industries,
though, and the economy isn't encouraging financial
experimentation.